FOR CORAL HEALTH

Communicating the benefits of blockchain in health care.

Coral Health develops blockchain-powered solutions that automate cumbersome paperwork processes and ensure shared & secure access to validated healthcare information. ED&I was engaged by Coral Health to redesign their website, communicate the benefits of blockchain technology in health care, and strengthen their visual brand.

A relatively new technology, blockchain provides a shared, immutable ledger for recording the history of transactions. The technology has the potential to change how we connect, transact, and communicate with each other in the healthcare system, and will soon become the underlying structure for many of the transactional applications and services we use today. ED&I and Coral Health worked side-by-side to develop a new and exciting narrative and impactful outreach strategy. The first step in repositioning Coral Health’s communication strategy was to understand who they were trying to reach. The messaging laid the foundation for visual strategies, hierarchy of information and storytelling.

The Client

Coral Health

Year

2018

Brief

To design a new approach and engagement strategy for a visual brand and website aimed at educating the benefits of Coral Health’s blockchain network.

Solution

Visual brand guidelines including a colour scheme and a recognizable illustration style that can be applied from simple iconography to animated narratives. A highly engaging website with interactive and animated effects.

Services

Product-Service-System Strategy

User Experience Design

Website & Software Design

Development

Illustration

User Interface Design

Motion Graphics

Brand Identity Design

ANIMATION

Considering the complex nature of the topic and that most audiences only read a very limited amount of text on a web page, there is not much time to catch a viewer’s interest. Rich visuals and embedded animations describing the application and benefits of blockchain technology in the healthcare ecosystem provides an engaging platform to understand the foundation of a technology that has yet to become mainstream.

Blockchain provides a shared, immutable ledger for recording the history of transactions — it has the potential to change how we connect, transact, and communicate with each other in the healthcare system.

BRAND GUIDELINES

A detailed brand guideline outlining the use of colour, fonts, imagery, icons and logo helps Coral Health’s marketing team to create consistent, clean, and engaging communication materials across multiple platforms.

Multiple stakeholders benefit from the Coral Health blockchain network. By sub-branding these stakeholders with easily identifiable graphics, we introduced a visual system that carries through different website pages, animations, and other media channels.