Scope of Work
Identity & Packaging Design
Zero Degrees, Lots of Fun
Zero° is a line of ice cream and frozen treats developed by local Vancouver business Chocolate Arts. Educe was engaged by Chocolate Arts to create an identity system that could scale with their product roll-out.
A Vancouver based company, Chocolate Arts crafts chocolates daily in small batches using locally grown, fine ingredients. With the development of a new line of ice cream and frozen products, the team at Chocolate Arts were looking for a sub-brand that could exist under, but stand out from their existing store brand. Inspired by the precision & metrics of the name Zero° the visual identity system is modular, sharp and rational. An icy teal and vibrating red lends the brand with a playful personality, meanwhile giving a nod to the signature Chocolate Arts red.