Studio Babak Golkar, West Vancouver Museum
Sazmanab, Ab/Anbar Gallery
Scope of Work
Document & Communication Design
A Dialogic Language Experience
To give people an immersive and playful experience of Babak Golkar’s work, Educe applied novel strategies to layout, language systems and visual forms, triggering a dialogic catalogue experience that echoes the artist’s practice and work.
Babak Golkar is a Visual Artist based out of Vancouver, B.C. We were commissioned by West Vancouver Museum to design the artist book featuring Golkar’s installations Dialectic of Failure, Time to Let Go… and Of Labour, Of Dirt. The exhibitions were featured at West Vancouver Museum, Vancouver Art Gallery’s ‘Offsite’ location in downtown Vancouver and at the Sazmanab/Ab Anbar gallery in Tehran. The book design aims to reflect the playful qualities in Babak’s work by applying a layout design that uses tension, air and pacing to add to the reader experience. Inset translucent pages with tracings echo the outlines of the Scream Pots and allows for the reader to ‘piece’ together elements, evoking a visceral response to layers and form.
An English and Farsi presentation of Golkar’s work, we wanted to present bilinguality in a way that is meaningful and intentional—creating a dialogue between the two languages and contributing to a meta understanding of Golkar’s work and practice. As Farsi is read from right to left and English from left to right, we began both languages at the same cover with a 180 degree vertical rotation. The texts are treated as modular elements that cut into each other, echoing themes of tension in Golkar’s work. The book is especially playful for the bilingual reader—the unconventional rotating layout of text and images invites user participation and interaction. The artist wedged clay onto each canvas book cover, turning every book into a unique signature piece of art.