Scope of Work
Web Design & Development
Document & Communication Design
Repositioning the Web Presence of an Evolving Genomics Company
Contextual Genomics is a global genomics technology development company that enhances cancer care and empowers laboratory testing facilities. Educe was engaged by Contextual Genomics to update and expand their web identity, promoting their shift from a patient and laboratory focus toward data-driven medicine.
A Vancouver based company, Contextual Genomics has recently undergone a major transformation in their business focus. Educe redesigned and built their website to showcase Contextual Genomics as a cutting edge technology company with global positioning. The strategy was to make the digital experience darker, bolder and most immersive, using illustration and imagery to support abstract concepts of data and cloud-based analytics.
Working closely with the Contextual Genomics team we were able to streamline the content and structure of the site to simplify complex ideas and information. We developed a visual style and a suite illustrative and animated graphics to support and interpret these concepts. Original photography taken from the lab and workspace supports the visual style that we developed for their new look and feel.